Recur Outdoors R Logo
All You Need

Our Brands

We build digitally-native vertical brands for the outdoor industry. All of our brands focus on recurring revenue models to fuel our growth and deliver convenience and un-matched value to our customers.

Postfly Brand

Premium quality flies. Delivered Monthly.

The Wade Rod Co Brand

The best way to buy a rod. Ever.

Pelican Reels Brand

Reels at real people prices.

Badfish Brand

Gear for the good times.

brands icon 1+ Growing Brands
brands icon 1K+ Customers All-time
brands icon 1M+ Cumulative Revenue
brands icon 1K+ Social Followers
brands icon 1K+ Shipments Made
brands icon 1K+ Transactions
The Original Monthly Flybox

Postfly was born in a Boston basement out of frustration of being an ‘urban angler’ and having nowhere to go for help, advice, or products. Brick & mortar fly shops are geographically sparse (especially in major metro areas - where 90% of our customers are) and are often intimidating and uninviting to the new angler. What existed online 2013 was terrible - the primo information was fragmented and shopping experiences were awful. So we set out to fix it - and now deliver high-quality flies, fly fishing products and education to a Tribe of more than 25,000 passionate anglers around the world.

or Watch Video

The Best Way to Buy A Rod. Ever.

We launched the Wade Rod Co in the fall of 2017 for one simple reason: the process of buying a fly rod was a pain in the ass. Pushy sales tactics, ridiculous price tags, brands with tremendously douchey attitudes… you get the idea. A new customer was faced with a difficult choice - buy a cheap, low quality rod, or spend 4X your car payment a for high quality stick. We set out to design and build the same high performance rods that the market was used to spending $500+ on, and deliver them to our customers using a convenient subscription model for a fraction of the price, in an unbelievably convenient monthly payment model.

or Watch Video

Quality Reels at Real People Prices

Pelican Reels is the jelly to Wade Rod’s peanut butter. You can be the bread. After a year of testing, refining, and growing Wade Rods, the #1 opportunity we saw was to allow our customers to bundle rods & reels into our already ultra-convenient monthly payment model. We’ve designed Pelican Reels with three things in mind - style, performance, and price. The real winner will be our customer - who will get a $500+ fly reel at a fraction of the price. Pelican takes flight in the fall of 2018.

or Watch Video

Premium Saltwater Goods

In 2019, we acqui-hired Badfish, a well known content creation duo in the outdoor space and quickly leveraged the brand's passionate following to build a DTC tackle and lifestyle brand targeting inshore saltwater anglers.

or Watch Video

Passionate About Fishing?

Let's Work Together

We’re constantly on the hunt for the best brains in marketing, tech, and the outdoors. If you've got a ridiculous work ethic and a mediocre doublehaul, lets talk.

Fly Angler and Guide Working together