Innovative ideas aimed at disrupting the outdoor industry
(one payment at a time).
Our Brands
We build digitally-native vertical brands for the outdoor industry. All of our brands focus on recurring revenue models to fuel our growth and deliver convenience and un-matched value to our customers.
Premium quality flies. Delivered Monthly.
The best way to buy a rod. Ever.
Reels at real people prices.
Gear for the good times.
1+
Growing Brands
1K+
Customers All-time
1M+
Cumulative Revenue
1K+
Social Followers
1K+
Shipments Made
1K+
Transactions
Postfly was born in a Boston basement out of frustration of being an ‘urban angler’ and having nowhere to go for help, advice, or products. Brick & mortar fly shops are geographically sparse (especially in major metro areas - where 90% of our customers are) and are often intimidating and uninviting to the new angler. What existed online 2013 was terrible - the primo information was fragmented and shopping experiences were awful. So we set out to fix it - and now deliver high-quality flies, fly fishing products and education to a Tribe of more than 25,000 passionate anglers around the world.
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We launched the Wade Rod Co in the fall of 2017 for one simple reason: the process of buying a fly rod was a pain in the ass. Pushy sales tactics, ridiculous price tags, brands with tremendously douchey attitudes… you get the idea. A new customer was faced with a difficult choice - buy a cheap, low quality rod, or spend 4X your car payment a for high quality stick. We set out to design and build the same high performance rods that the market was used to spending $500+ on, and deliver them to our customers using a convenient subscription model for a fraction of the price, in an unbelievably convenient monthly payment model.
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Pelican Reels is the jelly to Wade Rod’s peanut butter. You can be the bread. After a year of testing, refining, and growing Wade Rods, the #1 opportunity we saw was to allow our customers to bundle rods & reels into our already ultra-convenient monthly payment model. We’ve designed Pelican Reels with three things in mind - style, performance, and price. The real winner will be our customer - who will get a $500+ fly reel at a fraction of the price. Pelican takes flight in the fall of 2018.
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In 2019, we acqui-hired Badfish, a well known content creation duo in the outdoor space and quickly leveraged the brand's passionate following to build a DTC tackle and lifestyle brand targeting inshore saltwater anglers.
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Let's Work Together
We’re constantly on the hunt for the best brains in marketing, tech, and the outdoors. If you've got a ridiculous work ethic and a mediocre doublehaul, lets talk.
